http://crayon.disqus.com/enThu, 08 Feb 2007 09:46:52 -0000http://www.crayonville.com/blog/?p=181#comment-7427344<p>So I read Jaffes book on the 30 second spot and liked it. He does rail on what a waste the money spent on 30 second spots for the super bowl are. Now it seems with Utube and other video aggregators that these spots have giant legs well after the super bowl. Strange how things evolve in time. Whats next? See ya in Crayonville where we can discuss this.<br>mike<br>(aka don babcock in SL)</p>mikemcallenThu, 08 Feb 2007 09:46:52 -0000http://www.crayonville.com/blog/?p=181#comment-7427343<p>So I read Jaffes book on the 30 second spot and liked it. He does rail on what a waste the money spent on 30 second spots for the super bowl are. Now it seems with Utube and other video aggregators that these spots have giant legs well after the super bowl. Strange how things evolve in time. Whats next?</p>mikemcallenThu, 08 Feb 2007 09:46:01 -0000http://www.crayonville.com/blog/?p=181#comment-7427342<p>The conclusion is .. don't buy a Superbowl spot ..... but make an Ad around the Superbowl theme ... and release it to Youtube at Superbowl time !</p>Ian FarmerWed, 07 Feb 2007 20:59:13 -0000