crayon, a new marketing company - Latest Comments in I Want My Apple TV

Re: I Want My Apple TV

Dan Gorgone — Fri, 12 Jan 2007 11:47:41 -0000

BTW, the Keynote is now available on the Apple home page.

Re: I Want My Apple TV

Christopher Penn, Financial Ai — Thu, 11 Jan 2007 12:02:45 -0000

Here's some additional thoughts on the new devices...

http://www.financialaidpodc...

Re: I Want My Apple TV

C.C. Chapman — Thu, 11 Jan 2007 10:26:41 -0000

I think you missed my point Matthew. I'm not talking about making the keynote ONLY for sale. I'm saying make it an option so that the uber excited, must have it crowd has a way to get it.

Re: I Want My Apple TV

Matthew Ebel — Thu, 11 Jan 2007 10:23:04 -0000

Simple answer, and the same answer to why they only charge 99¬¢ per song... Apple doesn't make money off of the track sales, they make money off of the iPods. The keynote is a 2-hour commercial, and Apple wants to spread the word more than they want to squeeze petty dollars out of a non-sale.

If they can get you to say, "oh, COOL. I GOTTA HAVE THAT," it's worth a lot more than a $2 track sale. And at $499 for an iPhone and $2 for a video sale, they'd have to sell 250 keynote views to make up for just one gotta-have-that customer.

It'd be like charging podcasters 10¬¢ to play "Drive Away" when what I'm shooting for is the "I've GOTTA have that album!" I'm more likely to get the latter if the former is free.

Of course, on a much more complicated side, who owns that video? Who gets the $2? MacWorld? Apple? The people who produced and edited? John Mayer? James Brown's estate? There's a lot of slices in that pie.

Pax,
Matthew

Re: I Want My Apple TV

mikemcallen — Wed, 10 Jan 2007 12:53:43 -0000

If you get a chance visit the illuminator booth. Great job of experimental marketing. Great people, use of a contest, web, capturing a creative crowd and most of all building a nice steady buzz for the show. Who can turn down a nice steady buzz? I know I can‚Äôt. Sadly the Jon Bon Jovi Cowboy Hat & Hair ear buds didn‚Äôt do to well in the contest. Check it out if you can.