If you get a chance visit the illuminator booth. Great job of experimental marketing. Great people, use of a contest, web, capturing a creative crowd and most of all building a nice steady buzz for the show. Who can turn down a nice steady buzz? I know I can’t. Sadly the Jon Bon Jovi Cowboy Hat & Hair ear buds didn’t do to well in the contest. Check it out if you can.
Matthew Ebel
· 2 years ago
Simple answer, and the same answer to why they only charge 99¢ per song... Apple doesn't make money off of the track sales, they make money off of the iPods. The keynote is a 2-hour commercial, and Apple wants to spread the word more than they want to squeeze petty dollars out of a non-sale.
If they can get you to say, "oh, COOL. I GOTTA HAVE THAT," it's worth a lot more than a $2 track sale. And at $499 for an iPhone and $2 for a video sale, they'd have to sell 250 keynote views to make up for just one gotta-have-that customer.
It'd be like charging podcasters 10¢ to play "Drive Away" when what I'm shooting for is the "I've GOTTA have that album!" I'm more likely to get the latter if the former is free.
Of course, on a much more complicated side, who owns that video? Who gets the $2? MacWorld? Apple? The people who produced and edited? John Mayer? James Brown's estate? There's a lot of slices in that pie.
Pax, Matthew
C.C. Chapman
· 2 years ago
I think you missed my point Matthew. I'm not talking about making the keynote ONLY for sale. I'm saying make it an option so that the uber excited, must have it crowd has a way to get it.
Christopher Penn, Financial Ai
· 2 years ago
Here's some additional thoughts on the new devices...
All Comments
If they can get you to say, "oh, COOL. I GOTTA HAVE THAT," it's worth a lot more than a $2 track sale. And at $499 for an iPhone and $2 for a video sale, they'd have to sell 250 keynote views to make up for just one gotta-have-that customer.
It'd be like charging podcasters 10¢ to play "Drive Away" when what I'm shooting for is the "I've GOTTA have that album!" I'm more likely to get the latter if the former is free.
Of course, on a much more complicated side, who owns that video? Who gets the $2? MacWorld? Apple? The people who produced and edited? John Mayer? James Brown's estate? There's a lot of slices in that pie.
Pax,
Matthew
http://www.financialaidpodcast.com/2007/01/09/t...