crayon, a new marketing company - Latest Comments in Ch-Ch-Ch-Changes

Re: Ch-Ch-Ch-Changes

Duncan James — Thu, 20 Sep 2007 07:51:34 -0000

I agree with your model, in fact we are too a new model marketing services company and have learnt the same lesson. Best of luck and if you are ever in London please do drop in for a tea/coffee!

Duncan

Re: Ch-Ch-Ch-Changes

Joseph Jaffe — Sun, 16 Sep 2007 19:45:39 -0000

@frank:

http://www.jaffejuice.com/2...
http://www.acrossthesound.n...

Re: Ch-Ch-Ch-Changes

Joseph Jaffe — Sun, 16 Sep 2007 18:23:47 -0000

@frank - I did upload a new episode of ATS on Monday, but haven't blogged in ages. You are correct.

I am trying to get back into the swing of things tho'

Re: Ch-Ch-Ch-Changes

frank shorter — Sun, 16 Sep 2007 11:22:57 -0000

things must be really bad .. for someone who always has a lot to say .. no blogging on jaffejuice in over a week .. no new across the sound .. has the man behind all the ideas swallowed a little bit of his pride and maybe his rampant arrogance been tempered by the recent turn of events?

Re: Ch-Ch-Ch-Changes

Lee — Sat, 15 Sep 2007 18:37:00 -0000

what a surprise.

when crayon finally crumbles, there's always the option of sticking with podcasting-for-iphones?

Re: Ch-Ch-Ch-Changes

Jeff Giesener/Disruption Tour — Sat, 15 Sep 2007 12:36:16 -0000

Joseph, Greg, and Scott,

Business is all about the bounce. Trust me as you know we sat just a few months ago and discussed just this point. There are always people to point fingers at faiure but entreprenuring isn't about spending time thinking about failure it is ALL about learning the lessons that come out of the try and the do. I also want you to know and see that there is always a light that will guide your path and a hand to help you when you ask.

Joseph, may you celebrate the New Year with new inspiration and good feelings of hope and prosperity.

Jeffery

Re: Ch-Ch-Ch-Changes

roger — Thu, 13 Sep 2007 23:11:17 -0000

You guys are pathetic. Aftyer all the hoopla I've heard around jaffe, this is the best you can do..anemic web 2.0 blathering on one of the ugliest, least immersive we sites I've ever seen. You guys are NOt going to make it . Sorry.

Re: Ch-Ch-Ch-Changes

Eden Spodek — Wed, 12 Sep 2007 21:47:50 -0000

Inquiring minds want to know...
Will crayon continue to have a presence in Second Life?

Re: Ch-Ch-Ch-Changes

Derek Mehraban — Wed, 12 Sep 2007 13:15:05 -0000

Joseph and Crayon! As Leo Burnett says, reach for the stars and you may not always reach them, but you won't end up w/ a handfull of dirt. Or something along those lines.

I understand about starting a business, as Ingenex is just a year and a half old. Of course I did not do it with as many people as you. So with people come overhead, etc.

I am confident Crayon will set it's course straight and continue to help it's clients accomplish great things. I can only imagine the people and companies you have helped since starting Crayon. And the buzz and awareness you have created around New Marketing helps us all.

All the best!

Re: Ch-Ch-Ch-Changes

maxkalehoff — Tue, 11 Sep 2007 13:58:50 -0000

Good luck Joe and Greg in this next phase. Startups are tough. Let me know if there's anything I can do to support.
Max

Re: Ch-Ch-Ch-Changes

David Armano — Mon, 10 Sep 2007 23:44:38 -0000

Joseph and team,

At times like this, I always think about the infinite wisdom my Mom would offer in her own special way. In this case she would probably say that "you can't make egg salad without eggs". Mom was always screwing up sayings. She probably meant to say, "you can't make an omlette without breaking a few eggs".

Either way, I know you'll make it. Execution is often the toughest part of any business, but with the right amount of passion and a shared set of goals and values anything is possible.

Best of luck in this next phase of crayon. And be sure to make plenty of egg salad. ;-)

Re: Ch-Ch-Ch-Changes

Joseph Jaffe — Sat, 08 Sep 2007 11:05:13 -0000

@gree ter and @Andy - as my post mentions, we hope to continue working with Steve and CC as opportunities present themselves.

We are a company, constantly learning and evolving. We will continue to experiment, make mistakes and learn from them.

We believe that the vision is sound and this path is the right one. However, time will tell whether these changes and decisions were the right ones or not.

Re: Ch-Ch-Ch-Changes

Andy — Sat, 08 Sep 2007 10:39:51 -0000

Yeah ... when the CEO leaves that's gotta be a serious problem. Or maybe he was the problem? Losing a social media guru like CC and your CCO is potentially fatal though, no?

Re: Ch-Ch-Ch-Changes

gree ter — Fri, 07 Sep 2007 20:19:24 -0000

doesn't sound good. 1/3 of the company leaves in one week. oops.

Re: Ch-Ch-Ch-Changes

Matthew Snodgrass — Thu, 06 Sep 2007 21:21:46 -0000

Best of luck as you reshape the company.
-Matt

Re: Ch-Ch-Ch-Changes

Simon Young — Thu, 06 Sep 2007 20:12:17 -0000

Joseph, that is a fantastic and inspiring post. Thank you (all) for being transparent and courageous and innovative. May 2008 be an alarmingly prosperous year for you.

Re: Ch-Ch-Ch-Changes

AdPuppet — Thu, 06 Sep 2007 19:10:03 -0000

Regardless of what's on the W-2 form, it's good to see this network of crayon-wielding powerhouses will continue the new media charge.

Re: Ch-Ch-Ch-Changes

Karl Long — Thu, 06 Sep 2007 18:27:10 -0000

I think it sounds like great positioning for you guys and a it's refreshing to see a company do it in an open and conversational way.

If I had any advice it would be focus on measuring and talking about results. Document a few success stories, help clients visualize their success with you. You guys are at the bleeding edge and few people in big companies can comprehend what is happening out there, so the more you can put into terms they understand the better.

Also one lesson from working in a bleeding edge consultancy is invest in developing, building and marketing some of your own tools. You are facing challenges that require new tools, so take this opportunity to build and share some. If some other consultancies i've worked with had done that they may have still been around today :-)

Cheers,

Karl

Re: Ch-Ch-Ch-Changes

Scott Schablow — Thu, 06 Sep 2007 18:13:47 -0000

As you well know, in this business the only constant is change. I have always thought (and still do) that your vision is sound, viable and innovative. Young companies always go through (and grow through) many organizational iterations. You'll be stronger for it!

Re: Ch-Ch-Ch-Changes

Michael Allison — Thu, 06 Sep 2007 18:08:37 -0000

I can't wait to see what comes out of Crayon next. Good luck!

Now you've got that Bowie song stuck in my head...

Re: Ch-Ch-Ch-Changes

susanreynolds — Thu, 06 Sep 2007 17:54:09 -0000

Not only your work but your sharing of lessons learned through the initial stages of the virtual office culture can benefit the rest of us who work with partners around the globe. You make excellent points in this announcement. What I'd add is that the potential for lag and lapses can indeed only be partially anticipated, but commitment and creativity will hopefully carry the day.
Best of luck to all the players in the Crayon virtual family now and in the future.

Re: Ch-Ch-Ch-Changes

mikemcallen — Thu, 06 Sep 2007 17:52:12 -0000

This is the hugest lesson we learned when starting our company.

"miscalculated how long a lag there can be between pitching, winning an assignment, and getting the first payment in."

Once we accomplished managing this hurtle the pressure eased.

Best of luck!

Mike
www.grassshackroad.com